Superintendencia de Industria y Comercio

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Consumer Protection

The Superintendence of Industry and Commerce is responsible for ensuring consumer's rights. The Deputy Superintendence for Consumer Protection is responsible for inspecting, monitoring and controlling market agents so that the rights and interests of consumers are not violated when commercial exchange has been made. Thereby, consumers have the right to receive truthful information and advertising that do not mislead them and to receive quality products that do not harm their life, health or integrity.


  • Organization for Economic Co-operation and Development (OECD) 
  • International Consumer Protection and Enforcement Network (ICPEN)
  • Consumer Safety and Health Network (CSHN)
  • United Nations Conference on Trade and Development (UNCTAD)
  • Pacific Alliance (PA)
  • Ibero-American Forum of Consumer Protection Agencies (FIAGC)

 Deputy Superintendent for Consumer Protection  


Lawyer from Universidad Externado de Colombia, specialized in Financial Law from the same University. Her experience of more than 28 years has been dedicated to the emphasis in Economic Law. She has held important positions in public sector, in the Financial Superintendence of Colombia (1995-2000) and the Superintendence of Industry and Commerce, where she worked for eight years from 2000 to 2003 and 2006-2010, mainly as advisor to the Office of the Superintendent of Industry and Commerce in consumer protection, technical regulations and legal metrology.

Contact point for international affairs

Juan David Rico Polo

Lawyer - International Affairs Professional

Liaison for Consumer Protection

Enlace de Interés Secundario - Internacional