The SIC’s Merger Division determined that the firms to be merged participate in a coincidental manner in the audio-visual content industry in Colombia, especially in the following markets: production and supply of films for theatres and television; operation and wholesale supply of television channels, and supply of advertising space, among others.
The company resulting from the merger in Colombia is expected to lead the audio-visual market in the country, accounting for up to 28% of sales. The Superintendence of Industry and Commerce has determined that the deal would not pose a risk to competitors in the market, nor would it be likely to harm competition.