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For deceptive advertising, the SIC sanctioned the Colombian Society of Aesthetic Dentistry

For deceptive advertising, the SIC sanctioned the Colombian Society of Aesthetic Dentistry

The Deputy Superintendence for Jurisdictional Affairs of the Superintendence of Industry and Commerce (SIC) declared, by means of a sentence framed in a consumer protection action, that the COLOMBIAN SOCIETY OF AESTHETIC DENTISTRY, had incurred in misleading information and advertising by offering a certified training course that allegedly served as a requirement to access a master's degree in the University "LA SAPIENZA DE ROMA". As demonstrated in the judicial process, said company was not authorized to teach the aforementioned course, nor had educational agreements with the aforementioned European university to access a master's degree.

Following this, the Deputy Superintendence condemned the Society to pay the damages derived from the misleading information and advertising, and imposed a fine of approximately $37 million Colombian Pesos ($12 thousand dollars).


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