Se encuentra usted aquí

For deceptive advertising, the SIC sanctioned the Colombian Society of Aesthetic Dentistry

For deceptive advertising, the SIC sanctioned the Colombian Society of Aesthetic Dentistry

The Deputy Superintendence for Jurisdictional Affairs of the Superintendence of Industry and Commerce (SIC) declared, by means of a sentence framed in a consumer protection action, that the COLOMBIAN SOCIETY OF AESTHETIC DENTISTRY, had incurred in misleading information and advertising by offering a certified training course that allegedly served as a requirement to access a master's degree in the University "LA SAPIENZA DE ROMA". As demonstrated in the judicial process, said company was not authorized to teach the aforementioned course, nor had educational agreements with the aforementioned European university to access a master's degree.

Following this, the Deputy Superintendence condemned the Society to pay the damages derived from the misleading information and advertising, and imposed a fine of approximately $37 million Colombian Pesos ($12 thousand dollars).


Notas relacionadas


Big challenges and the need for further actions on e-consumer protection

By: Daniela Salazar Díaz

SICERCO: The Quality Tool
Pedro Pérez Vargas - Workforce inspection and Technical Regulations vigilance Coordinator
Late news of Colombia in ICPEN
Gloria Isabel Ortiz Castañeda -  Corporate supervision and Product Security Coordinator
The wrong application of the MYPIME Law in antitrust agreements
Mariangel Barraza - Lucas F. Mejía